ESL RESTURANT GROUP

 

This loosely affiliated restaurant group helmed by brothers Eric Hilton (also a member of Thievery Corporation) and Ian Hilton had already cemented their entrepreneurial legacy, creating popular social establishments that paid homage to the likes of Marvin Gaye and local Civil Rights-era restaurateur, Billy Simpson, in neighborhoods that had yet to become "cool." When I started working with them, the media was elated to find out that there would be one central contact for the group. As a result, their relationship with media improved greatly and the group saw an 80% increase in press coverage including a regional magazine cover and placements in publications like Yahoo News, Delta Sky Magazine, Refinery29 and more. 

 

COMPLEX MAGAZINE ON ERIC HILTON:

"In D.C., he’s known for helping build a hospitality industry dynasty consisting of several successful bars and restaurants in the area with business partners including younger brother Ian Hilton. Internationally, he’s known as one half of Thievery Corporation, the electronica-rooted DJ duo who earned a Grammy nod in 2008 for their album Radio Retaliation."

 

ROCK CREEK SOCIAL CLUB

Rock Creek Social Club's Grilled Cheese Social has become a hotly anticipated summer event. For the past two years, each of the celebration's ten seasonal iterations brings out, on average, over 500 guests. I aligned the 2015 launch with National Grilled Cheese Day and implemented an aggressive press campaign to get the word out. Additionally, I put in place a RSVP system to collect data. By the 2016 launch, the event and Rock Creek Social Club had become household names with a completely new audience. With a reputation spanning six years of "no-posturing, no-inhibitions partying" and the runaway success of Grilled Cheese Social, #EverydayPPLDC (sold out each time) and other events, Rock Creek Social Club has been able to secure partnerships with Red Bull, Diageo Brands, Stella Artois, SoulCycle, Lyft and more.

 

Fritz Hahn, The Washington Post:

"A 'Grilled Cheese and Ice Cream Social' sounds like an event thrown by your local church youth group, not one of the hottest promotion teams in D.C. But the Grilled Cheese Social atMarvin, powered by DJs Jerome Baker III and Mathias, is a fantastic way to spend a Saturday afternoon, listening to great tunes, enjoying drink specials and, yes, munching on grilled cheese sandwiches or adult ice creams from New York's Mikey Likes It."